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102EX - THE PHANTOM EXPERIMENTAL ELECTRIC
23 July 2011

Rolls-Royce Motor Cars proudly presents 102EX, a car that represents one of the most significant initiatives taken by the company in recent years.  It is the world’s first battery electric vehicle for the ultra-luxury segment and continues a tradition of experimental cars running through the model generations.

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers.  However, the company also recognises the need to look to the future and to plan for long-term sustainable growth. An investigation into alternative drive-train options is an important step in that process.

With 102EX, also to be known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

Phantom Experimental Electric
 
Spirit of Ecstasy
Is an all-electric drive-train able to deliver an authentic Rolls-Royce experience for customers, an experience that truly befits the marque?

Whether all-electric or another alternative drive-train option is right for Rolls-Royce will become clearer when the test programme is complete at the end of the year.

The feedback from customers - as well as media, stakeholders and enthusiasts via the website www.electricluxury.com - will prove essential in evaluating the appropriateness of battery electric technology for Rolls-Royce.

Photos: Ian Burt