|Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011. The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.
"We have engineered the world's first battery electric vehicle for the ultra-luxury segment," said CEO Torsten Müller-Ötvös, speaking from the company's headquarters in Goodwood. "With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future."
Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world's most discerning customers. With 102EX, also known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.