|The new Rolls-Royce Ghost has received the prestigious 'red dot: best of the best' award for the very highest level of design.
The red dot award recognises unusually high quality and groundbreaking design. The Rolls-Royce Ghost has a unique character expressed by an exclusive, unmistakable appearance whose design reinterprets the classic values of the brand in a modern style for the 21st century.
Speaking on the news of this prestigious award, Chief Designer Ian Cameron passed credit to his design team. "This is a tremendous accolade for the entire Rolls-Royce design team", said Ian Cameron. "As a designer the challenge lies in translating ideas into a medium which others can see, touch and feel. We are very proud of what we have achieved with Ghost and are delighted to have been recognised with this very special award."
The red dot award is one of the most important awards in the world for product design. It was first awarded in 1955 and recognises outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine. Previous winners include the Rolls-Royce Phantom Drophead Coupé, which was acknowledged for outstanding design quality in 2008.