|Rolls-Royce Motor Cars will unveil its latest experimental car, called 200EX, at the Geneva Motor Show on 3 March 2009. 200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.
Experimental models have always played a significant role in the history of Rolls-Royce Motor Cars, from the first - 1EX, built in 1919 - to the most recent - 101EX, built in 2006. Unlike a concept car, the experimental models developed by Rolls-Royce Motor Cars have always been fully functioning vehicles, residing in a tangible world of wood, leather and metals rather than clay and foam. EX cars offer designers and engineers the opportunity for real-world innovation and have been used to showcase new components and engineering techniques as well as exterior and interior designs. "Modern automotive engineering is a balance of creativity, innovation and application. 200EX is an opportunity to assess these new ideas", explains Helmut Riedl, Director of Engineering.
"200EX is a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values that make our marque unique", says Chief Executive Officer Tom Purves. "We expect the more informal, agile design to broaden the appeal of Rolls-Royce Motor Cars, attracting people who appreciate its fusion of refinement, new technology and contemporary style".