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NEW STRUCTURES FOR FUTURE ROLLS-ROYCE MOTOR CAR COMPANY TAKING SHAPE
24 September 2002

With the final phase of preparations for the takeover of full brand responsibility well under way, the Rolls-Royce project phase is now coming to an end. The new stand alone company for Rolls-Royce motor cars, as an affiliate of BMW Group, with its state-of-the art manufacturing plant and head office at Goodwood is soon to become fully operational under its new CEO Tony Gott (46).

An enhanced company structure is currently being set up to manage the growing demands for its future worldwide operations. As part of this process the new function of Corporate Communications has been established, headed by Graham Biggs (38), who joins the Rolls-Royce team as from 7 October. Previously Graham was Corporate Communications Manager at BMW GB Ltd in Bracknell, UK.

Fred Fruth (55) successfully guided the overall communication and lobbying activities for the Rolls-Royce project through its planning and consolidation phase from the early days on. He will remain in the position of General Manager Public Affairs, with a specific focus on the UK home market, as well as the European markets and the Middle East. In line with the sales structures now under development there will be further announcements for communication areas for the Americas and the Asia/Pacific region in due course.

Fred Fruth - General Manager, Public Affairs, BMW Group, Project Rolls-Royce