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ROLLS-ROYCE MOTOR CARS CELEBRATES SECOND HIGHEST SALES RECORD
IN MARQUE'S 112-YEAR HISTORY
11 January 2016
Rolls-Royce Dawn
Rolls-Royce Dawn Photo: Rolls-Royce Motor Cars Ltd

  • Second highest sales in the marque's 112-year history.
  • 3,785 cars delivered to customers in 2015.
  • Rolls-Royce dominates super-luxury segment (+€200,000 net).
  • Bespoke personalisation at highest-ever levels.
  • Results reaffirm Rolls-Royce as the world's leading super-luxury goods manufacturer.
  • North America top region, ahead of Middle East, Europe, and Asia Pacific.
  • United States is biggest individual market.
  • Rolls-Royce cars sold through network of 130 dealers across almost 50 countries.
  • Rolls-Royce Motor Cars Abu Dhabi best-selling dealership for third consecutive year.
  • 100 new jobs created in 2015.
  • Record intake for company's Apprenticeship Programme.
  • New Technology and Logistics Centre opens in Bognor Regis.
  • Significant investment in manufacturing plant in readiness for new models.

Rolls-Royce Motor Cars is pleased to announce that its 2015 sales were the second-highest ever recorded in its 112-year history. A total of 3,785 hand-built motor cars were commissioned by customers worldwide last year.

Torsten Müller-Ötvös, CEO, said, "2015 was a year of tremendous challenge for the entire luxury industry. I am very proud of our success which was achieved against a backdrop of considerable global uncertainty. We have proven that our long-term strategy of globally balanced, sustainable and profitable growth is delivering and we have maintained our position as the world's leading luxury manufacturer. I am quietly confident of a strong year in 2016."

In the face of a highly challenging global business climate Rolls-Royce Motor Cars continued undeterred with its long-term sustainable growth strategy. In September, the unveil of the new Rolls-Royce Dawn drophead coupé stunned the market, breaking all previous records for pre-orders whilst attracting a more social, younger generation of successful people to the marque. First customer deliveries will take place in the second quarter of 2016.

In the same month, the company completed the first phase of a major investment in the future of the brand with the completion of its new Technology and Logistics Centre (TLC) at Bognor Regis. The purpose-built 30,000m2 facility formally opened for business, on schedule, on 4 January 2016.

Throughout 2015, significant building and expansion work also continued at the Home of Rolls-Royce at Goodwood, where the company is investing heavily in a new single-line manufacturing system that will drive the marque's highly innovative long-term product strategy.