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Rolls-Royce in Chichester
... News from Goodwood - Archive 2011

ROLLS-ROYCE ANNOUNCES RECORD 2010 SALES RESULTS
10 January 2011
Rolls-Royce Motor Cars
Photo: Rolls-Royce Motor Cars Ltd

Rolls-Royce Motor Cars has today revealed record sales results for 2010, with 2,711 cars sold during the year. This was a 171 per cent increase on the 2009 total of 1,002 cars and more than double the previous company record of 1,212 cars set in 2008.

"Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world," said Torsten Müller-Ötvös, Chief Executive Officer. "Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company".


ROLLS-ROYCE MOTOR CARS CONFIRMS ELECTRIC TEST VEHICLE PROJECT
19 February 2011
Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011. The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

"We have engineered the world's first battery electric vehicle for the ultra-luxury segment," said CEO Torsten Müller-Ötvös, speaking from the company's headquarters in Goodwood. "With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future."

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world's most discerning customers. With 102EX, also known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.


ROLLS-ROYCE CELEBRATES CENTENARY OF THE SPIRIT OF ECSTASY
WITH '100 MOTOR CARS FOR 100 YEARS'
15 July 2011

Display in the Courtyard
One hundred Rolls-Royce motor cars were displayed in the Courtyard.

On Friday 15 July 2011, Rolls-Royce Motor Cars celebrated the centenary of the Spirit of Ecstasy with an historic event. One hundred Rolls-Royce motor cars, from 1911 until the present day, were displayed in the Courtyard at the Home of the super luxury car manufacturer in Goodwood, West Sussex.

The cars were presented by members of the Rolls-Royce Enthusiasts' Club, who joined VIPs, media representatives and neighbours from the three local parishes for a day of celebrations. Over 500 guests enjoyed seminars on the production of the Spirit of Ecstasy and Bespoke Design, an exhibition by celebrated photographer Rankin inspired by the Spirit of Ecstasy, a manufacturing plant walkabout, Grand Picnic Lunch and English Afternoon Tea.


Cavalcade at Goodwood Motor Circuit
The cavalcade of all 100 cars around the Goodwood Motor Circuit.

The celebration concluded with a cavalcade of all 100 cars around the Goodwood Motor Circuit led by a new Phantom Drophead Coupé - a truly historic moment that will be long remembered by everyone who took part first hand or witnessed it. The cars then continued on their journey for a weekend of Club celebrations in the New Forest, concluding with a Concours d'Elegance at the National Motor Museum at Beaulieu. The display included the entire Phantom and Ghost families, provided by Rolls-Royce Motor Cars.

"The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present," said Torsten Müller-Ötvös, Chief Executive of Rolls-Royce Motor Cars. "We were delighted to welcome our guests, and particularly our friends from the Rolls-Royce Enthusiasts' Club and their magnificent motor cars, to the Home of Rolls-Royce for our historic celebratory day."

Rolls-Royce Motor Cars will reveal details of further Spirit of Ecstasy inspired initiatives and events throughout the second half of her centenary year.

Photos: Rolls-Royce Motor Cars Ltd

102EX - THE PHANTOM EXPERIMENTAL ELECTRIC
23 July 2011
Rolls-Royce Motor Cars proudly presents 102EX, a car that represents one of the most significant initiatives taken by the company in recent years.  It is the world’s first battery electric vehicle for the ultra-luxury segment and continues a tradition of experimental cars running through the model generations.

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers.  However, the company also recognises the need to look to the future and to plan for long-term sustainable growth. An investigation into alternative drive-train options is an important step in that process.

With 102EX, also to be known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

 
Phantom Experimental Electric
 
Spirit of Ecstasy
 
Is an all-electric drive-train able to deliver an authentic Rolls-Royce experience for customers, an experience that truly befits the marque?

Whether all-electric or another alternative drive-train option is right for Rolls-Royce will become clearer when the test programme is complete at the end of the year.

The feedback from customers - as well as media, stakeholders and enthusiasts via the website www.electricluxury.com - will prove essential in evaluating the appropriateness of battery electric technology for Rolls-Royce.

Photos: Ian Burt

FIRST 100MPH ROLLS-ROYCE TO LEAD LONDON TO EDINBURGH TOP GEAR CENTENARY TRIAL
9 September 2011
1701.
1701 with Ernest Hives (later Lord Hives) at the wheel.

The first 100mph Rolls-Royce, a 1911 ‘Experimental Speed Car’ known as 1701, will lead a cavalcade of 17 historic Rolls-Royce Silver Ghosts from the Royal Automobile Club, Pall Mall, on Sunday 11 September. The historic cars, dating from 1911 to 1922, will be supported by a new Rolls-Royce Ghost, hand built at the Home of Rolls-Royce Motor Cars at Goodwood, West Sussex. The event, run by the 20-Ghost Club, will re-enact the 1911 London to Edinburgh Top Gear Trial, which cemented the Rolls-Royce reputation for superlative quality, refinement and reliability.

The 1911 RAC-observed London to Edinburgh Trial was a major test for Edwardian cars. The Trial allowed Rolls-Royce to demonstrate the performance, flexibility and economy of the Silver Ghost, particularly when compared to its arch rival, the Napier. At the same time it broadened the appeal of the car to a younger and sportier clientele, without deterring the traditional aristocratic customer that was at that time the mainstay of Rolls-Royce production. The RAC observers ensured that only top gear was used, including pulling away from standstill, quite an achievement 100 years ago before motorways and metalled roads.

No other car at the time could match this Rolls-Royce feat, with 1701 driving from London to Edinburgh and back using top gear only and averaging fuel consumption of more than 24mpg. To prove that the original chassis had a normal back axle ratio and that the car had received no mechanical alteration, the car was then driven at Brooklands, achieving over 78mph. Later, when fitted with a ‘wind-cheating’ single-seat body, 1701 recorded a speed of 101mph over the flying half-mile at Brooklands driven by E.W. Hives, eventually destined to become Chairman of the Rolls-Royce company.


1701 today.
1701 today. Photos: Rolls-Royce Motor Cars Ltd

The 2011 re-enactment will recreate the original trial as faithfully as possible, including gear change gates being authentically sealed to show any use of intermediate gears. The event will start at 6.00am from the Royal Automobile Club, Pall Mall on Sunday 11 September 2011 and will follow as much of the original route along the Great North Road as possible, taking two days to get to Edinburgh. The return journey will end at the Home of Rolls-Royce at Goodwood in West Sussex on Thursday 15 September, where the drivers will be rewarded with a Grand Afternoon Tea. On Saturday 17 September at 7.30am, the cars will line up at the Goodwood Motor Circuit Grid and then join the Revival Opening Parade lap.

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said, "Rolls-Royce has always stood for the very best engineering combined with refinement, luxury and, of course, hand craftsmanship and human endeavour. These qualities are the same today as they were 100 years ago. We are delighted to support our friends at the 20-Ghost Club in this remarkably authentic re-enactment and look forward to welcoming them to the Home of Rolls-Royce at Goodwood after a successful Centenary Trial."


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